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Anna Klyueva

Anna Klyueva, Ph.D.

Associate Professor of Communication/Public Relations,
College of Human Sciences and Humanities

Contact number: 281-283-3442
Office: Bayou 2529.12


Anna Klyueva, associate professor of communication and public relations, teaches in the Communication and Digital Media Studies programs. Her research interests include: 

  • International and global strategic communication.
  • Public relations and social media.
  • Public diplomacy.

Dr. Klyueva published her work in the International Journal of Communication, Journal of Historical Research in Marketing, Public Relations Review, Journal of Russian Communication, Central European Journal of Communication, and in an online research center of the Institute for Public Relations, among others. She presented her award-winning research at national and international communication conferences.

Her professional experience includes broadcast journalism, strategic communication, and management in the airline industry and nonprofit organizations such as Mercy Corps, HIV Alliance and ITServe in Russia, Central Asia, and the United States.

Curriculum Vitae 

Areas of Expertise

  • Strategic communication
  • Global public relations
  • Public diplomacy
  • Media transparency


Selected Publications:

  • Klyueva, A. (2021). Journalism ethics and the political economy of Zakazukha, Smear Campaigns, and Kompromat. In L. Price, W. Wyatt, & K. Sanders (Eds.), Routledge companion to journalism ethics (pp. 254-262). London, UK: Routledge.  
  • Ngondo, P., & Klyueva, A. (2020). Exploratory study of public relations roles in Zimbabwe. Public Relations Review, 46 (5), 
  • Ngondo, P., & Klyueva, A. (2019). Fear appeals in road safety advertising: An analysis of the controversial social marketing campaign in Russia. Russian Journal of Communication, 11(2), 167-183.
  • Klyueva, A. (2019). Social media risks and the paracrisis: Managing crisis in public. In S. Kelly (Ed.), Computer-mediated communication in business: Theory to practice (pp. 149-161). Cambridge, UK: Cambridge Scholars Publishing. 
  • Klyueva, A. (2019). Trolls, bots, and whatnots: Deceptive content and challenges of online engagement. In I. Chiluwa & S. Samoilenko (Eds), Social media and the production and spread of spurious deceptive contents (pp. 18-32). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-8535-0.ch002  
  • Klyueva, A., & Mikhaylova, A. (2017). Building the Russian World: Cultural diplomacy of the Russian language and cultural identity. JOMEC Journal: Journalism, Media and Cultural Studies, 11, 127-143. doi:
  • Klyueva, A. (2016). Taming online political engagement in Russia: Disempowered publics, empowered state and challenges of the Fully Functioning Society. International Journal of Communication, 10, 4661-4680. [2nd among all Humanities, Literature & Arts journals and 4th among Communication journals, Google Scholar, ISI impact factor = 1.128].
  • Klyueva, A., & Tsetsura, K. (2015). Economic foundations of morality: Questions of transparency and ethics in Russian journalism. Central European Journal of Communication, 1 (14), 21-36. 
  • Klyueva, A., & Tsetsura, K. (2015). Strategic aspects of Russia’s cultural diplomacy in Europe: Challenges and opportunities of the 21st Century. In A. Catellani, R. Trench, & A. Zerfass (Eds.), Communication ethics in a connected world (pp. 175 - 198). Brussels: P.I.E. Peter Lang.
  • Yang, A., Klyueva, A., & Taylor, M. (2012). Beyond a dyadic approach to public diplomacy: Understanding relationships in the multipolar world. Public Relations Review, 38(5), 652-664. 

Courses (Current Academic Year)

  • Principles of Public Relations
  • Public Relations Writing 
  • Public Relations Campaigns
  • Crisis Communication
  • Social Media
  • Communication Research Methods

Research Projects

  • International and global strategic communication
  • Public relations and social media
  • Public diplomacy

Awards and Accomplishments

  • Instructional Innovation Award
  • UHCL Center for Faculty Development (2019)
  • “Learning Through Simulation: Professional Socialization of Communication Students.”
  • Top Faculty Paper in Public Relations     
  • National Communication Association, Public Relations Division (2014)
  • “The Presence of the Past in Public Diplomacy: Problematizing the Use of Soft Power in Public Diplomacy Conceptualizations.”
  • Literati Network Award for Excellence/Top Highly Commended Article 2011 
  • Journal of Historical Research in Marketing (2010)
  • “George Washington Hill and the ‘Reach for a Lucky…’ Campaign” (co-authored with Fred Beard).